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Privacy Policy

The legal stuff

We know legal documents can be difficult to grasp, so we’ve tried to keep it simple. Please take some time to read and understand Boo’s Privacy Policy so you know how we use your personal data.

Your privacy and personal data

We care about our customers, and we’re committed to protecting your privacy and personal information. This Privacy Policy makes it clear to you what data we collect, how and why we use that data, and your rights relating to your information.

This Privacy Policy applies to any and all information collected by us or provided by you, whether via our website, dining in one of our restaurants, using our Guest WiFi services, social media platforms or by any other means, such as over the phone or in person.

What does this policy cover?

This Privacy Policy applies to (but is not limited to) Our website is controlled and solely operated by us. We do not share any of the data we collect with other websites or platforms. However, our website has links to external or other websites and platforms, which we have no control over. When visiting other websites, you should read their Privacy Policies before providing any data to them – we do not influence or control the data that is collected, how and why it is used or stored, or their policy terms.

What data do we collect?

We will always be transparent about the data we collect from you. Depending on the context of your interactions with us, we may collect some or all of the following information:

  •   Your Personal Information: to ensure we can provide you with the best possible customer experience
  •   Your Contact Information: so that we operate and communicate effectively with you and keep you up to date with our latest promotions and offers
  •   Demographic Information: such as postcodes, preferences and interests
  •   Dietary Requirements: to ensure we cater to your specific needs and protect your health and wellbeing
  •   Students or NHS: we offer discounts for students and our amazing NHS staff, which we want you to be able to take advantage of
  •   We may also collect data such as: IP Address, Web Browser Type and/or Version, Operating System, URLs starting with a referring site, your activity on our site and the site that you exit to.

You may provide your data to us in a number of ways including:

  1. a) By creating an account on our website or subscribing to any of our services (such as our mailing list)
  2. b) By corresponding with us via email or via our website contact form
  3. c) By applying for a job with us.

At times, we may ask for information about others related to you, or your associates (friends or colleagues). We ask for this information so that we can tailor experiences and any promotions and/or offers that we may have for all of you. We will never ask for their contact details.

All the data we collect is stored and used in accordance with the EU General Data Protection Regulation (GDPR) and any legislation that replaces it in part or in whole, as well as any other legislation with regards to the protection of your personal data. Should you have any queries or questions regarding this Privacy Policy or your data, please write to us at the following address:

FAO: Data Privacy Manager/Data Controller, Boo, 138 London Road, Leicester, Leicestershire, LE2 1EB.

Or send an email to: [email protected], FAO: Data Privacy Manager/Data Controller.

Sharing your data with third parties

We will only ever collect, store and use your data for Boo-related business. However, our website uses some third-party services, and in order for us to provide you with the best possible service and experience, we may share some or all of your information with trusted third-party service providers. We will only ever share your data with a third party when it is of benefit to you, or where a service is being provided to you.

Any data we store on you may be shared with regulatory authorities or law enforcement. If we receive such a request, within the permissions of GDPR and other Data Protection laws, we may have to disclose some or all of your personal information.

Our card transactions are facilitated by a third-party company, employed and contracted by us to handle these payments on our behalf. This third-party company will not have access to any of your personal information other than the information that you provide to them when making card transactions. As part of their contract with us, they are required to handle your data in accordance with all Data Protection laws.

How we use your data

We will always use your data lawfully and for Boo-related business. This may include, but is not limited to:

  •   To keep you up to date with the latest developments at Boo and other important notices
  •   To communicate promotions, offers and other news to you
  •   To send you newsletters and other marketing (where you have opted in or subscribed). You will always have the option to opt-out or unsubscribe from any email communications
  •   Where we are required to do so, to release your data to law enforcement agencies or regulatory authorities.

How long do we store your data?

We will retain your personal information and data for as long as is reasonably required, for the usage purposes outlined above. If we are no longer providing you with a service, or any other Boo-related business, then we will no longer store your information.

If you have applied for a job through our website, we will store your data for as long as is required in order to process your application. We may, at times, decide to store your data for future jobs that may become available if we’ve identified you as a potential future candidate. Should you not wish us to keep your data on file, you have the right to request the complete removal of your data.

How long we store your data will depend on the service being provided to you. For some services, such as email marketing, we will store your data on our servers indefinitely until you choose to opt out or unsubscribe. For other services, such as competitions, we will store your data for the duration of the competition.

Your data rights

While we are processing or holding your personal data, you have the following rights:

  •   The right to be informed about how we collect and process your personal data
  •   The right to access the personal data we hold about you
  •   The right to rectification if any personal data we hold about you is inaccurate or incomplete
  •   The right to be forgotten; you can ask us to delete any personal data we hold about you at any time
  •   We only hold your personal data for a limited time but if you would like us to delete it sooner, please contact us using the details above
  •   The right to restrict the processing of your personal data
  •   The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation)
  •   The right to object to us using your personal data for particular purposes
  •   Rights with respect to automated decision making and profiling.

If you would like to complain about our use of your personal data, please contact us and we’ll do our best to resolve the issue. If we’re unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.

For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.

Protecting your data

We take the handling, processing and storing of your data and personal information very seriously. We have strict security measures and have implemented policies and procedures to reduce the risk of any data breaches, accidental destruction of your data and any unauthorised or unsolicited access or disclosure to your data.


By using and navigating our site, you automatically accept and agree to this Privacy Policy. We therefore process all of the information that you provide with your consent. You have the right to withdraw this consent at any time. You can do this by contacting the Data Privacy Manager/Data Controller using the contact details outlined above, or by unsubscribing via the link provided in our emails to you.



We use Cookies, which are small text files placed on your computer when you visit Cookies allow our website to recognise you and keep track of your preferences to improve your browsing experience.

We only use essential Cookies and analytical Cookies. These allow us to see how visitors move around and engage with our website so that we can ensure people are finding what they’re looking for easily. We use Google Analytics, which collects information anonymously and reports website trends without identifying individual visitors. For more information visit Google Analytics privacy and security information.

Some Cookies may last for a defined period of time, such as one visit (a session), one day or until you close your browser. Others last indefinitely until you delete them.

For more information about Cookies, including how you can change your personal settings to allow or block Cookies, please visit

Third-party Cookies

By using our site, you may also receive third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us.


Withholding information

You may access our site without providing any data; however this will limit the features and functions available to you.

Contact us

If you have any questions about our site or this Privacy Policy, please contact us by email at [email protected], by phone on 0116 222 0795, or by post at 138 London Rd, Leicester, LE2 1EB.

Changes to our Privacy Policy

We may change this Privacy Policy from time to time. We will post any changes immediately so please check this page regularly to ensure that you’re happy. By using our website, you are agreeing to be bound by this policy.

Updated July 2021